Institutional capital is increasingly treating film and television rights as a yield-generating alternative asset class, sitting alongside private equity, infrastructure, private credit and real estate in some of the world's largest fund portfolios.
One Market, Every Decision: Why Audience Demand Data Is the Common Language of Cannes 2026 Executive summary Cannes is the one moment in the calendar ...
Why Film Financiers Need Audience Demand Data to Value Catalogues Accurately When a new Jurassic World film hit theatres in 2025, audience demand for ...
Planning Your Time at Film Markets Better — How MUSO Data Can Give You the Edge at MIPCOM Film markets like MIPCOM are packed. Hundreds of meetings, ...
Beyond the Numbers: A New Era in Audience Measurement Introduction Traditional film and TV audience metrics have long shaped decision-making, but in ...
MUSO’s In 2024, piracy didn’t vanish - it evolved. MUSO tracked 216.3 billion visits to piracy websites last year. While that’s a modest 5.7% decline ...
In a competitive market where proving value is everything, today’s most successful film sales agents are turning to audience demand data to gain an ...
