MUSO Blog - Insights & Analysis on Digital Piracy, Audience Demand & Content Protection

Maximising Theatrical ROI: Using Data to Inform Investment Decisions

In today’s evolving film industry, protecting theatrical releases from piracy is critical to maximising revenue.

Unlocking the Power of Audience Demand

With critical insights on audience behaviours, content creators and distributors can make more data-driven decisions to maximise their reach and ...

Calculating the impact of piracy on box office and VOD revenue

For more than 20 years, the film industry has sought a definitive way to measure the impact of piracy on box office and VOD revenue. Now they can.

Audience Demand Data is 5 years old. Here's a few things we've learned.

MUSO’s Audience Demand dataset was 5 years old in July, providing unique granular insights into the unlicensed audience demand of TV and film content ...

How to stand out in a highly competitive content market

Content is king, but how do sales agents, distributors and rights holders demonstrate that their content is worthy or royalty?

NEW: MUSO Piracy Intelligence for Content Protection Teams

MUSO are excited to announce the launch of Piracy Intelligence, a new game changer for content protection teams in the media and entertainment ...

MUSO Update: Scott Paterra joins MUSO as SVP of Business Development

MUSO are delighted to welcome Scott Paterra as their new SVP of Business Development.

The importance of understanding the global piracy landscape

Global digital piracy continues to pose a significant threat to the entertainment industries. With a staggering 229.4 billion visits to piracy ...

Piracy To Profit: Unlicensed Audience Data As An Opportunity In The Entertainment Industry

New data from Kearney and MUSO, shows that visits to unlicensed global video content sites will have risen to an estimated 141 billion in 2023, ...

The MUSO Product Blog: New Features And Enhancements

We're thrilled to announce some exciting updates and beta features that are sure to enhance your experience and streamline your workflow. Whether ...

MUSO Update: Joy Marcus joins as Chairperson

MUSO are delighted to welcome Joy Marcus as their new Chair. Joy brings a wealth of experience and knowledge in the digital content landscape with ...

NEW: Global Piracy By Industry Report 2023

MUSO's latest report on the global trends in digital piracy across 2023 is now available. The report covers multiple media sectors across the ...

Webinar: Understanding Unlicensed Audiences

MUSO webinar: watch the recording now MUSO held the first in a series of webinars covering Unlicensed Audiences and audience measurement in the media ...