MUSO's Opening Demand module provides a unique lens into audience preferences by focusing on demand during the first 30 days after a title’s release. This approach ensures fair comparisons between newly released titles and those released months or even years earlier, emphasizing the critical early window of audience engagement. By ranking titles released since July 2019, when MUSO began tracking demand for film and TV content, this data offers actionable insights into the initial performance of TV seasons, empowering industry stakeholders to make informed decisions on content acquisition, competitive positioning, and strategic planning.
