Content decisions are increasingly global, but the data used to inform them is still largely local and downstream of distribution. Box office results, broadcaster ratings and platform performance reports all have value, but they mostly tell you what happened after content was already licensed, scheduled or promoted.
What they rarely show is where demand already exists before those decisions are made.
This is where modern audience demand intelligence changes the conversation.
MUSO Discover Demand measures unlicensed demand and how audiences around the world actively seek out film and TV content, regardless of whether it is officially available in their market. It captures real behaviour at scale, across almost a million titles and across all major territories, daily.
This creates a view of audience interest that is not limited by release windows, platform availability or marketing spend. It shows where demand exists, not just where distribution already happens.
Behaviour Is a Stronger Signal Than Opinion or Availability
Traditional audience research methods like surveys and viewing panels have clear strengths—they're statistically robust, demographically balanced, and deliver reliable insights within their scope. But they also have structural limitations. Surveys are expensive to field and capture only a snapshot in time. Panel-based measurement, while rigorous, is typically country-specific and historically focused on television viewing, missing a significant portion of consumption that now occurs on laptops, tablets, and mobile devices.
Platform and broadcaster data reflects what was promoted and what was scheduled. It is valuable for performance reporting, but it is shaped by catalogue decisions that have already been made.
MUSO Discover Demand data is different. It reflects what people actually try to watch when they want to watch it.
When aggregated across millions of daily interactions, this behaviour becomes a powerful indicator of genuine interest. It reveals patterns that are not visible through ratings, box office or surveys alone, especially in markets where content access is fragmented or delayed.
For broadcasters, streamers, studios and distributors, this offers a way to understand audience appetite independent of distribution constraints.
A Global Perspective That Traditional Measurement Cannot Deliver Alone
Most established measurement systems are structured around specific windows and platforms. Cinema, broadcast, pay TV and streaming are tracked separately, often by different providers, and usually within individual markets.
This makes it difficult to answer broader strategic questions such as:
- Where is this title already attracting attention internationally
- Which territories show early signals of growth
- How is interest building over time outside established release windows
- Which genres are accelerating in specific regions before commissioning and acquisition cycles
MUSO Discover Demand intelligence operates across borders and across distribution models. It captures interest wherever it appears, providing a consistent global view of how content travels and how audiences respond long before performance data becomes available.
This is particularly valuable for regional broadcasters and streamers competing with global platforms, and for studios and distributors planning international strategies with limited visibility beyond their primary markets.
Not a Replacement for Performance Measurement, but a Strategic Complement
MUSO Discover Demand data is not designed to replace box-office reporting, ratings or platform analytics. Those remain essential for understanding how content performs after release.
What demand intelligence provides is earlier visibility and broader context.
It allows teams to validate assumptions before committing to acquisitions, commissioning, marketing spend or territory strategies. It highlights opportunities that may not yet be reflected in official performance metrics, especially in emerging markets or underserved audience segments.
In practice, this means better-informed decisions across the entire content lifecycle, from development and packaging through to sales, scheduling and long-term catalogue strategy.
Turning Global Behaviour Into Commercial Insight
MUSO Discover Demand tracks engagement with over 930,000 film and TV titles worldwide, updated daily, across all major regions and content categories.
This enables practical applications across the industry, including:
- Evaluating international potential for new projects and catalogue titles
- Supporting acquisition and commissioning decisions with real demand signals
- Identifying underserved markets with strong audience interest
- Informing release timing and territory prioritisation
- Understanding long-term demand patterns beyond opening windows
Instead of relying solely on historic comps or platform-specific performance, teams can now access a consistent, independent view of how audiences engage with content globally.
Demand Exists Even When Access Does Not
One of the biggest blind spots in traditional measurement is that it only captures activity where content is officially available and actively promoted.
In reality, audiences do not stop wanting content because it is not yet licensed in their country or not carried by their preferred platform. Interest continues to build through social sharing, word of mouth and active searching.
That behaviour is not noise. It is unmet demand.
Understanding where that demand exists allows broadcasters, streamers and distributors to identify opportunities earlier, shape smarter release strategies and compete more effectively in fragmented markets.
Enterprise Intelligence, Independent Access
Global demand intelligence at this scale has traditionally required significant infrastructure and investment—placing it out of reach for all but the largest studios and platforms with dedicated data science teams and seven-figure analytics budgets.
MUSO Discover Demand changes that equation. We provide enterprise-grade audience insights to major studios and independent producers alike, because great content decisions shouldn't depend on having a $100M data budget.
Whether you're a regional broadcaster competing with global platforms, an independent distributor building an international strategy, or a studio evaluating cross-territory potential, you get access to the same depth of intelligence—updated daily, covering nearly a million titles, across all major markets.
Making Better Decisions Starts With Better Signals
The most impactful commercial decisions in content are made before release, not after. What gets commissioned, acquired, packaged and prioritised determines long-term success far more than post-launch optimisation alone.
MUSO Discover Demand intelligence gives the industry access to a new category of signals, based on real behaviour, at a global scale, updated daily and independent of distribution constraints.
For companies operating in an increasingly competitive and international market, this offers a clearer view of where audiences already are and where future opportunities are likely to emerge.
That is why MUSO Discover Demand data is becoming a core part of strategic decision-making across broadcasters, streamers, studios and distributors worldwide.
To find out more, contact our team today.
