MUSO’s piracy data is widely used across the entertainment industries and provides deep insights into film and TV consumption. The data is used to inform anti-piracy strategies. It is used by studios and networks to better understand global audiences and content demand. It is used by talent agents to understand the impact on their clients revenues. It is used by cinema groups to maximise revenues. It is used by broadcasters and VoD platforms to identify titles for acquisition and commission. It is used as a currency to drive-up value of digital content and to maximise revenue and ROI.
