Introducing Talent Demand: A Game-Changer for Casting, Licensing, and Marketing

MUSO is excited to introduce the Talent Demand module, a key feature of MUSO Discover Demand, our cutting-edge product for audience demand insights. This powerful new tool enables studios, distributors, and broadcasters to take a data-driven approach to casting, licensing, and marketing, providing a clearer understanding of how talent resonates with audiences on both global and regional levels. Pinpoint audience demand for over 120,000 actors, benchmarking them against peers to inform casting and promotional strategies. Talent Demand has been specifically designed to support the needs of film distribution companies, broadcasters, and research teams in major studios and platforms.