Institutional capital is increasingly treating film and television rights as a yield-generating alternative asset class, sitting alongside private equity, infrastructure, private credit and real estate in some of the world's largest fund portfolios.
One Market, Every Decision: Why Audience Demand Data Is the Common Language of Cannes 2026 Executive summary Cannes is the one moment in the calendar ...
Why Film Financiers Need Audience Demand Data to Value Catalogues Accurately When a new Jurassic World film hit theatres in 2025, audience demand for ...
MUSO’s Discover Demand dataset measures audience demand for over 900,000 film and TV titles globally, providing a consistent, real-time view of how ...
In today’s competitive film and TV marketplace, sales and licensing teams need more than just passion and great storytelling to close deals. Buyers ...
Planning Your Time at Film Markets Better — How MUSO Data Can Give You the Edge at MIPCOM Film markets like MIPCOM are packed. Hundreds of meetings, ...
