In today’s competitive film and TV marketplace, sales and licensing teams need more than just passion and great storytelling to close deals. Buyers are increasingly asking for evidence that a project will resonate with audiences in their market. That’s why MUSO has launched...
Planning Your Time at Film Markets Better — How MUSO Data Can Give You the Edge at MIPCOMFilm markets like MIPCOM are packed. Hundreds of meetings, screenings, panels, new titles, new faces. It’s easy to feel like your time is stretched in every direction.
Watch our CEO Andy Chatterley talking about MUSO, piracy, and data on the Luminate "In The Lab" podcast. Dive into this insightful conversation as Andy Chatterley, CEO and Founder of MUSO, sits down with Variety’s In The Lab podcast (Episode 3) to explore the rapidly...
Beyond the Numbers: A New Era in Audience Measurement IntroductionTraditional film and TV audience metrics have long shaped decision-making, but in today’s on-demand, globalised world, numbers alone don’t tell the full story. What if there was a way to go deeper, to...
How smart producers and sales agents are using real-time global insights to pitch sharper, sell faster, and land the right buyers. For years, the international film and TV business has relied on instinct. Producers knew what stories would travel. Sales agents knew which...
In a world where content is king, streaming platforms have access to vast libraries, viewing metrics and algorithmic insights. But many are still missing a critical piece of the puzzle: understanding what audiences really want to watch, especially when that content isn’t...
We’ve expanded Discover Demand, our powerful insights platform, with film demand data now available in both Demand Charts and Opening Demand modules.Previously focused on TV, these tools now include dedicated film tabs, giving you a clear view of global audience interest...
MUSO’s In 2024, piracy didn’t vanish - it evolved. MUSO tracked 216.3 billion visits to piracy websites last year. While that’s a modest 5.7% decline from 2023, the full picture is far more nuanced. Beneath the surface, some sectors surged while others receded, painting a...
MUSO’s latest data analysis reveals that Portugal continues to experience significantly higher levels of digital piracy compared to the rest of Europe — with more piracy visits per internet user than any other country in the region.
