MUSO Blog - Insights & Analysis on Digital Piracy, Audience Demand & Content Protection

How to Protect Against Film Piracy | A Practical Guide for Rights Holders

The Deal Is Only the Beginning: Using Audience Demand Data to Maximise Catalogue Value After Acquisition

The Deal Is Only the Beginning: Using Audience Demand Data to Maximise Catalogue Value After Acquisition Most of a catalogue's value is created after ...

Subgenres & Themes v2: Improved Coverage, Clearer Trends, Full Customisation

Understanding demand at the genre level is valuable. Understanding it at the subgenre and thematic level is where real strategic advantage begins.

Why Catalogue Acquirers Need Global Audience Demand Data Before Their Next Investment

Institutional capital is increasingly treating film and television rights as a yield-generating alternative asset class, sitting alongside private ...

Why Audience Demand Data Is the Language of Cannes 2026

One Market, Every Decision: Why Audience Demand Data Is the Common Language of Cannes 2026 Executive summary Cannes is the one moment in the calendar ...

Understanding Global Audience Demand Before Distribution Decisions Are Made

Content decisions are increasingly global, but the data used to inform them is still largely local and downstream of distribution. Box office ...

What 13.4 Billion Streams and Downloads Reveal About the World’s Favourite Christmas Films

Every December, the same thing happens. A small set of films surges in popularity across the world, year after year, regardless of which platforms ...

What Halloween Reveals About Global Horror Demand

Every October, the world turns to horror. Porch lights glow behind carved pumpkins, ghost tours pop up in towns and cities, and a familiar shift ...

You’re Measuring the Wrong Audience. Here’s the One That’s Already Looking for You

Most content strategies are still built on outdated assumptions. They rely on audience data that only reflects what's been licensed, released, and ...

What Film Sales Agents Don’t Know (Yet) About Audience Demand — and Why It’s Costing Everyone

In a competitive market where proving value is everything, today’s most successful film sales agents are turning to audience demand data to gain an ...

The most popular film of 2023 from unlicensed audiences? We predict the most in demand.

As we near the end of 2023, you will see lots of charts detailing the most popular TV and film content across the year. However, is it possible to ...

Film Piracy: What Audiences Are Consuming Right Now, w/e 26th Nov

MUSO's latest audience demand snapshot for the week of 20th to 26th November 2023 continues to provide film and TV professionals with critical ...

TV Piracy: What Audiences Are Consuming Right Now; w/e 19 Nov 23

MUSO's Recent Analysis Highlights Shifts in TV Series Piracy in Mid-November 2023. The most recent data, reflecting global downloads from piracy ...