In today’s competitive film and TV marketplace, sales and licensing teams need more than just passion and great storytelling to close deals. Buyers are increasingly asking for evidence that a project will resonate with audiences in their market. That’s why MUSO has launched Pitch Builder, a brand-new module in our Discover Demand platform.
Pitch Builder helps you transform audience demand data into compelling, visual insights that can be inserted directly into your pitch deck. In just a few clicks, you can demonstrate country-level demand for titles, talent, or comparable projects, giving buyers confidence that your project is backed by hard evidence.
Why Pitch Builder Matters
Pitch Builder is designed with sales teams, producers, and distributors in mind. Instead of relying on assumptions or anecdotes, you can now show exactly where your content has the strongest audience traction.
- Win buyer confidence: Back up your pitch with demand metrics that prove international market potential.
- Sell smarter: Identify high-value territories where your project is positioned to over-perform.
- Validate decisions: Showcase the global pull of your lead actor, director, or genre with concrete data.
Turning Data Into Storytelling
Pitch Builder is powered by MUSO’s unrivalled dataset, tracking audience demand for over 850,000 film and TV titles across virtually every country, refreshed daily. This global coverage means you’re not just looking at a single market in isolation, but at a comprehensive picture of how content performs worldwide.
The module takes that depth of data and makes it instantly actionable. By selecting the titles, talent, or comparable projects most relevant to your pitch, Pitch Builder shows how demand varies across countries compared to the global average. It highlights where interest is significantly stronger, providing clear evidence of audience resonance and market potential.
Just as importantly, the insights are built into clean, professional visuals that are ready to drop into any pitch deck. Instead of general claims, you can use hard data to support your story, showing exactly where a project is likely to over-index and why it matters. The result is a more persuasive narrative that aligns perfectly with the way sales teams already build and deliver pitches.
Want to see Pitch Builder in action? Contact us to book a demo and start adding data-led insights to your pitches today.
