How smart producers and sales agents are using real-time global insights to pitch sharper, sell faster, and land the right buyers.
For years, the international film and TV business has relied on instinct. Producers knew what stories would travel. Sales agents knew which territories were open to risk. Distributors knew what kind of talent moved the needle. And while gut feel, relationships, and experience still matter, they’re no longer enough.
The market has changed. Fast.
Today, audience demand isn’t just something you react to after release; it’s something you can see ahead of time. And that’s exactly what MUSO Discover Audience Demand delivers.
The Data Behind the Viewers You’re Not Seeing
MUSO tracks unlicensed streaming and downloads across more than 870,000 film and TV titles, revealing real-world audience engagement in markets where content isn’t available, or isn’t being served effectively.
It shows you which regions are actively seeking content like yours, what genres are surging, and which titles are finding large, high-intent audiences outside the traditional licensing models.
It shows you what people watch when barriers to viewing, like licensing restrictions or cost, are removed; that’s high-intent audience data.
And for producers and sales agents, that insight is commercially powerful.
From Audience Signals to Strategic Sales
MUSO Discover is already helping some of the most forward-thinking players in the business to:
Open Up New Territories
A sci-fi film prepared for a Western release uncovers unexpected demand in Brazil and Eastern Europe. With this insight, the sales agent can approach buyers armed with real data to prove audience interest in those regions. This kind of intelligence is equally valuable during pre-production or commissioning—helping producers and distributors identify hidden demand by analysing similar titles, cast members, sub-genres or thematic keywords.
Validate Slate Priorities
Sales teams representing multiple films can now filter and rank their slate by real audience interest. If you’re heading to a market, you lead with what’s already resonating globally, not what’s just ready to pitch.
Enhance Pre-Sales Decks
Producers can embed clear, visual demand data into their pitch. If a buyer in France sees your film aligns with a title currently trending in their region—and stars an actor with 2× demand uplift locally—your pitch just became a lot more persuasive.
Casting with Confidence: Introducing Talent Demand
The new Talent Demand module adds another layer of strategic firepower.
Tracking over 120,000 actors across regional markets, it reveals which talent is truly driving viewership, not based on buzz, but on actual consumption of their past work. This allows you to:
- Cast smarter, with talent who resonate in key markets.
- Build actor-specific sales decks tailored to buyer regions.
- Justify casting choices to financiers and pre-sales partners.
For producers, it’s about data-backed attachments.
For agents, it’s about territory-targeted sales strategies.
Affinity Data: Build Packages Buyers Actually Want
MUSO also tracks audience crossover and co-viewing, allowing agents to see which titles are often watched together. That means:
- Building bundles and programming blocks that feel cohesive.
- Creating themed slate presentations for regional buyers.
- Packaging lesser-known titles alongside those with strong pull.
In short, you’re not just selling a catalogue—you’re selling an experience that reflects how people already engage.
What This Means for You
In a noisy, crowded, and hyper-competitive market, the difference between a cold pitch and a deal can come down to one thing: evidence.
MUSO Discover Audience Demand gives you that evidence. Not in vague trends, but in precise, per-title, per-talent, per-territory data. It helps you:
✅ Spot new demand before your competitors
✅ Justify decisions across casting, packaging, and pricing
✅ Land buyers with sharper, more relevant pitches
✅ Reduce risk by going where audiences already exist
Next Steps
Want to see what this data looks like for your project?
Get a tailored snapshot of global demand for your title, genre, or talent. Whether you're heading to market, looking to repackage, or gearing up for pre-sales, MUSO helps you go in with insight and walk out with deals.
To find out more about MUSO Discover Audience Demand data, contact our team today.
