Maximising Theatrical ROI: Using Data to Inform Investment Decisions
Insider

Maximising Theatrical ROI: Using Data to Inform Investment Decisions

In today’s evolving film industry, protecting theatrical releases from piracy is critical to maximising revenue.
Unlocking the Power of Audience Demand
Insider

Unlocking the Power of Audience Demand

With critical insights on audience behaviours, content creators and distributors can make more data-driven decisions to maximise their reach and revenue.
Calculating the impact of piracy on box office and VOD revenue
Insider/ Press Release

Calculating the impact of piracy on box office and VOD revenue

For more than 20 years, the film industry has sought a definitive way to measure the impact of piracy on box office and VOD revenue. Now they can.
Audience Demand Data is 5 years old. Here's a few things we've learned.
Insider

Audience Demand Data is 5 years old. Here's a few things we've learned.

MUSO’s Audience Demand dataset was 5 years old in July, providing unique granular insights into the unlicensed audience demand of TV and film content since 2019.
How to stand out in a highly competitive content market
Insider

How to stand out in a highly competitive content market

Content is king, but how do sales agents, distributors and rights holders demonstrate that their content is worthy or royalty?
NEW: MUSO Piracy Intelligence for Content Protection Teams
Insider/ Press Release

NEW: MUSO Piracy Intelligence for Content Protection Teams

MUSO are excited to announce the launch of Piracy Intelligence, a new game changer for content protection teams in the media and entertainment industry.
MUSO Update: Scott Paterra joins MUSO as SVP of Business Development
Insider/ Press Release

MUSO Update: Scott Paterra joins MUSO as SVP of Business Development

MUSO are delighted to welcome Scott Paterra as their new SVP of Business Development.
The importance of understanding the global piracy landscape
Insider/ Article

The importance of understanding the global piracy landscape

Global digital piracy continues to pose a significant threat to the entertainment industries. With a staggering 229.4 billion visits to piracy websites in 2023, representing a 6.7% increase from the previous year, piracy is on the rise across all media sectors. This data...
Piracy To Profit: Unlicensed Audience Data As An Opportunity In The Entertainment Industry
Insider/ Article

Piracy To Profit: Unlicensed Audience Data As An Opportunity In The Entertainment Industry

New data from Kearney and MUSO, shows that visits to unlicensed global video content sites will have risen to an estimated 141 billion in 2023, increasing by 12% since 2019. In their new report, Kearney, the leading global consultancy in the Media and Entertainment (M&E)...
The MUSO Product Blog: New Features And Enhancements
Insider/ Article

The MUSO Product Blog: New Features And Enhancements

We're thrilled to announce some exciting updates and beta features that are sure to enhance your experience and streamline your workflow. Whether you're in content protection, legal, audience measurement, or research, these new features are designed to make your job easier...
MUSO Update: Joy Marcus joins as Chairperson
Insider/ Article

MUSO Update: Joy Marcus joins as Chairperson

MUSO are delighted to welcome Joy Marcus as their new Chair. Joy brings a wealth of experience and knowledge in the digital content landscape with global brands including Condé Naste, Time Warner and BBC Maestro.
NEW: Global Piracy By Industry Report 2023
Insider/ Article

NEW: Global Piracy By Industry Report 2023

MUSO's latest report on the global trends in digital piracy across 2023 is now available. The report covers multiple media sectors across the entertainment industry.
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