Insider
How to stand out in a highly competitive content market
Content is king, but how do sales agents, distributors and rights holders demonstrate that their content is worthy or royalty?
Insider/ Article
The importance of understanding the global piracy landscape
Global digital piracy continues to pose a significant threat to the entertainment industries. With a staggering 229.4 billion visits to piracy websites in 2023, representing a 6.7% increase from the previous year, piracy is on the rise across all media sectors. This data...
Insider/ Article
Piracy To Profit: Unlicensed Audience Data As An Opportunity In The Entertainment Industry
New data from Kearney and MUSO, shows that visits to unlicensed global video content sites will have risen to an estimated 141 billion in 2023, increasing by 12% since 2019. In their new report, Kearney, the leading global consultancy in the Media and Entertainment (M&E)...
Insider/ Article
The MUSO Product Blog: New Features And Enhancements
We're thrilled to announce some exciting updates and beta features that are sure to enhance your experience and streamline your workflow. Whether you're in content protection, legal, audience measurement, or research, these new features are designed to make your job easier...
Insider/ Article
Unlicensed Audience Data: A Multi-Billion Dollar Opportunity for the Entertainment Industry
Today Kearney releases its new report "Video content piracy-using the power of data and analytics to capture a multi-billion dollar opportunity" exclusively sourcing data from MUSO's unlicensed audience measurement platform, MUSO Discover.
Insider/ Film/ Article
The most popular film of 2023 from unlicensed audiences? We predict the most in demand.
As we near the end of 2023, you will see lots of charts detailing the most popular TV and film content across the year. However, is it possible to predict the most in-demand title from unlicensed sources? MUSO’s audience demand data provides deep insights into the...