Beyond the Numbers: A New Era in Audience Measurement IntroductionTraditional film and TV audience metrics have long shaped decision-making, but in today’s on-demand, globalised world, numbers alone don’t tell the full story. What if there was a way to go deeper, to...
How smart producers and sales agents are using real-time global insights to pitch sharper, sell faster, and land the right buyers. For years, the international film and TV business has relied on instinct. Producers knew what stories would travel. Sales agents knew which...
In a world where content is king, streaming platforms have access to vast libraries, viewing metrics and algorithmic insights. But many are still missing a critical piece of the puzzle: understanding what audiences really want to watch, especially when that content isn’t...
We’ve expanded Discover Demand, our powerful insights platform, with film demand data now available in both Demand Charts and Opening Demand modules.Previously focused on TV, these tools now include dedicated film tabs, giving you a clear view of global audience interest...
MUSO’s In 2024, piracy didn’t vanish - it evolved. MUSO tracked 216.3 billion visits to piracy websites last year. While that’s a modest 5.7% decline from 2023, the full picture is far more nuanced. Beneath the surface, some sectors surged while others receded, painting a...
MUSO’s latest data analysis reveals that Portugal continues to experience significantly higher levels of digital piracy compared to the rest of Europe — with more piracy visits per internet user than any other country in the region.
Most content strategies are still built on outdated assumptions. They rely on audience data that only reflects what's been licensed, released, and legally tracked. But there’s another kind of audience—one that’s harder to see, yet incredibly revealing. They’re not waiting...
In a competitive market where proving value is everything, today’s most successful film sales agents are turning to audience demand data to gain an edge. Understanding real-time film audience content preference is the secret weapon for securing better deals, acquiring the...
Digital piracy touches every creative sector—film, TV, publishing, music, gaming and software. In 2023 alone, there were 229.4 billion visits to piracy sites worldwide, with traffic spread across every continent. Yet the impact is felt most keenly by creators and producers...
How to Stop Book Piracy in 2025: A Complete Guide for Authors & Publishers Digital publishing has opened extraordinary opportunities for storytellers, but it has also made it frustratingly easy for pirates to copy and share books without permission. In 2023 alone, readers...
We’re excited to announce the launch of Demand Charts, the latest addition to our Discover Demand dashboard.This powerful new module provides weekly charts showing the most in-demand TV seasons, globally or in any of 75 individual countries. It’s a simple, intuitive way to...
There is a persistent and widely held misconception about the nature of the piracy audience, one that stems, in part, from the term ‘pirates’ itself. This label skews perception, reinforcing the idea of lawlessness rather than recognizing what we prefer to call The...