The Data That Turns Audience Demand Into Distribution Deals

How smart producers and sales agents are using real-time global insights to pitch sharper, sell faster, and land the right buyers. For years, the international film and TV business has relied on instinct. Producers knew what stories would travel. Sales agents knew which territories were open to risk. Distributors knew what kind of talent moved the needle. And while gut feel, relationships, and experience still matter, they’re no longer enough.