How smart producers and sales agents are using real-time global insights to pitch sharper, sell faster, and land the right buyers. For years, the international film and TV business has relied on instinct. Producers knew what stories would travel. Sales agents knew which...
In a world where content is king, streaming platforms have access to vast libraries, viewing metrics and algorithmic insights. But many are still missing a critical piece of the puzzle: understanding what audiences really want to watch, especially when that content isn’t...
MUSO’s In 2024, piracy didn’t vanish - it evolved. MUSO tracked 216.3 billion visits to piracy websites last year. While that’s a modest 5.7% decline from 2023, the full picture is far more nuanced. Beneath the surface, some sectors surged while others receded, painting a...
Most content strategies are still built on outdated assumptions. They rely on audience data that only reflects what's been licensed, released, and legally tracked. But there’s another kind of audience—one that’s harder to see, yet incredibly revealing. They’re not waiting...
In a competitive market where proving value is everything, today’s most successful film sales agents are turning to audience demand data to gain an edge. Understanding real-time film audience content preference is the secret weapon for securing better deals, acquiring the...
Digital piracy touches every creative sector—film, TV, publishing, music, gaming and software. In 2023 alone, there were 229.4 billion visits to piracy sites worldwide, with traffic spread across every continent. Yet the impact is felt most keenly by creators and producers...
How to Stop Book Piracy in 2025: A Complete Guide for Authors & Publishers Digital publishing has opened extraordinary opportunities for storytellers, but it has also made it frustratingly easy for pirates to copy and share books without permission. In 2023 alone, readers...
There is a persistent and widely held misconception about the nature of the piracy audience, one that stems, in part, from the term ‘pirates’ itself. This label skews perception, reinforcing the idea of lawlessness rather than recognizing what we prefer to call The...
MUSO is excited to introduce the Talent Demand module, a key feature of MUSO Discover Demand, our cutting-edge product for audience demand insights.This powerful new tool enables studios, distributors, and broadcasters to take a data-driven approach to casting, licensing,...
In the dynamic world of academic research, access to reliable and insightful data with clear and transparent methodology can elevate the depth and scope of your work. At MUSO, we have partnered with universities, researchers, and PhD students to provide unparalleled...
Streaming fraud has emerged as one of the music industry's most significant challenges. With billions of dollars in royalties distributed annually through digital service providers (DSPs), fraudulent actors are finding new ways to exploit the system, diverting revenue...
As an author, you pour your heart, creativity, and countless hours into your books, crafting worlds, characters, and stories that connect with readers. But in today’s digital landscape, where sharing content is easier than ever, piracy is a growing threat to your...