Another week, another streaming service launched. The most recent entry into the mix is Google’s YouTube, which has announced a music streaming service offering both videos and audio tracks for $9.99 month, as well as a free ad-supported option – YouTube Music. While there are plenty of streaming options already available for music fans – Spotify, TIDAL, Amazon, Deezer, Apple Music, SoundCloud and Google Music, to name just a few – YouTube’s USP is its huge catalogue of community-created tracks and videos which will all be available in the new service, potentially allowing greater discovery of new artists and ‘unofficial’ remixes than its competitors can provide. In a blog post, YouTube Music product manager Elias Roman says:
