New data from Kearney and MUSO, shows that visits to unlicensed global video content sites will have risen to an estimated 141 billion in 2023, increasing by 12% since 2019. In their new report, Kearney, the leading global consultancy in the Media and Entertainment (M&E) sector, details why unlicensed content demand (commonly referred to as piracy), is now vital to gain competitive advantage in the film and TV content markets.