I have a friend who identifies herself as an All Time Low ‘Hustler.’ She is part of an exclusive club, paying $25 a year for perks including VIP concert access, while attending pizza parties with the band. She’s already spent around $1,300 this year. In the eyes of the music industry, she’s a super-fan, heavily influenced by direct-to-fan marketing and taking part the revolutionary new way in how bands interact with fans.
