- 52% of all visits to music piracy sites in 2016 were through mobile devices
- From January 2016 to December 2016, 13.8bn visits to websites were to stream pirated content, 59% of this piracy activity was via mobile devices.
- Stream ripper sites have surpassed downloading to becoming the second most popular way to access illegal music.
- Despite these changes in behavior, piracy levels remained relatively static throughout the year, with a 6% overall decline, with a majority decline happening in desktop usage.
2016 witnessed the boom of mobile stream ripper sites. These figures were drawn from the analysis of traffic from over 23,000 of the largest global piracy websites, comprising of over 191 billion visits to these sites.
Following the trends towards mobile stream ripper sites, mobile ripper piracy overtook desktop devices, increasing by 11%. The US and the UK both possess the largest stream ripping audience.
MUSO’s Global Piracy Market Insights Reports are published for both music, film & TV markets and software and contains specific country-level insight reports, which are firmly established as the industry standard in global piracy audience trends.
We have recently released a free sample of our Global Piracy Insights Report, where we have tracked global and country-level piracy, providing exclusive insight on audience behaviours towards the piracy market. Find out where your country ranks in piracy now.
Market Insights has a range of different products, from our trusted global insight reports released annually and each quarter, to highly specific small project needs, as well often providing ongoing technical consultancy support projects to evaluate and assess long-term goals, however abstract or technically challenging.
To find out more about MUSO’s suite of piracy solutions, please visit Products.
The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.