MUSO’s Piracy by Industry dataset measures industry-level piracy demand for film, TV, music, software and publishing content across a wide range of piracy sites that include streaming, torrent, web download and stream ripping sites. This article highlights some of the trends and headline figures MUSO identified in the first quarter of 2022.
MUSO measured 52.5 billion visits to piracy websites in Q1 2022, this is a 29.3% increase when compared to Q1 2021, with marked increases in each of the five media sectors:
- TV Content - 19.2% increase
- Film - 42.5% increase
- Publishing - 58.5% increase
- Music - 13.9% increase
- Software - 9.6% increase
Percentage increase in piracy visits, Q1 22 vs Q1 21. Data from MUSO.com
The publishing sector has seen the largest growth in piracy, driven by worldwide demand for Manga, which equates to 18.3% of all visits measured in Q1 2022 compared to 12.4% in Q1 2021. This is further demonstrated by three out of the top five piracy websites by visits in MUSO’s global database of over 500,000 piracy websites being dedicated to Manga content.
Percentage share of piracy visits, Jan 2020 - Mar 2022. Data from MUSO.com
When broken down by industry, 47.7% of all piracy visits are for TV content and 26.8% are for publishing content, which includes (ebooks, manga, educational books, magazines and newspapers). In comparison, the growth of demand for publishing is highlighted by MUSO’s data for Jan to March 2021 and 2020 where publishing accounted for 21% and 15.1% of piracy visits respectively.
Piracy visits by sector, Jan 2022 - Mar 2022. Data from MUSO.com
The United States shows the strongest global piracy demand in Q1 2022, equating to 10.9% of all traffic with 5.7 billion visits to piracy websites a growth of 1.6 billion (38.9%) in Q1 2022 vs Q1 2021
Piracy visits by country, Jan 2022 - Mar 2022. Data from MUSO.com
France is now ranked 5th up from 8th in Q1 of 2021 and visits from France have increased by 500 million (38.2%) in Q1 2022.
28.8% of traffic was referred via search engines with 61.1% of the traffic going directly to their site of preference.
Piracy visits by traffic source, Jan 2022 - Mar 2022. Data from MUSO.com
The continued and marked increase in piracy visits is alarming reading for the entertainment industries, MUSO would anticipate this trend to continue especially in the current climate of subscription wars for SVoD platforms combined with the economic squeeze and fast growing global inflation.
MUSO Discover by Industry and Discover by Title datasets reveal insight into the global consumption of digital piracy. Whether protecting IP or building winning content strategies, MUSO data helps companies make better decisions that drive performance, ROI and value. To find out how MUSO can help your business please contact at firstname.lastname@example.org
MUSO is a data company that provides the most complete and trusted view of unlicensed media consumption and global piracy demand. MUSO’s unrivalled dataset measures a vast high intent audience that is not influenced by licensing restriction or platform bias. Whether protecting IP or building winning content strategies, MUSO helps companies make better decisions that drive performance, ROI and value.
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