MUSO, the world’s leading content protection, data-analytics and piracy audience marketing solutions provider, is pleased to be launching the Global Piracy Insights Report 2016 at Midem.
MUSO will be attending Midem from the 3rd to the 6th of June in Cannes. MUSO will be part of the British Music pavilion, debuting their new insight report highlighting current trends for online piracy and global, and country-level consumer habits for music.
The Global Insights Piracy Report will present data that MUSO has extensively analysed from 14,000 of the largest global piracy websites, compromising of over 141 billion visits to these sites. Through this data, MUSO can reveal statistical insight such as 28% of all visits to piracy sites in 2015 have been through mobile devices – up 8% during the year. Music piracy saw a shift towards web downloads, growing by 31%.
The Global Insights Piracy Report is available now for purchase at either an individual country level or as a global report.
MUSO will also be showcasing updated market statistics from their current users on Retune, the world’s first direct-to-fan piracy marketing platform, at Midem. Retune launched in January 2016 and uses piracy distribution channels to reconnect audiences with legal content. Retune has been successfully piloted across some of the biggest global album releases over the past 6 months.
To find out more about MUSO’s suite of piracy solutions, please visit Products.
The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.