Unlicensed Audience Data: A Multi-Billion Dollar Opportunity for the Entertainment Industry
Today Kearney releases its new report "Video content piracy-using the power of data and analytics to capture a multi-billion dollar opportunity" exclusively sourcing data from MUSO's unlicensed audience measurement platform, MUSO Discover.
The report highlights the new data imperative: how the M&E sector can utilise a new untapped data source to unlock audience insights and proactively navigate the fast evolving demands of the market.
Moreover, the report outlines that while piracy is an ongoing challenge, a real opportunity exists for entertainment businesses that can commercialise unlicensed consumer behaviours to maximise the value of their content.
"There is substantial revenue upside for media and entertainment companies prepared to pivot to a new approach and mindset to unlock the latent value sitting behind content piracy"
Get your free copy of the report and find out how unlicensed audience data can help to maximise the value of your content.