MUSO tracks unlicensed file-sharing of film content across the torrent network. Here's the titles that were most popular in the month of May.
The Marvel film, Avengers: Infinity War was rank 1, with increased popularity driven by the release of Avengers: Endgame. We can assume viewers wanted to recap the previous film before watching the new one.
Interestingly, the new Avengers film did not appear in the top 20 titles, as file quality appears to have a large impact on the demand for torrents piracy.
By looking at certain films that saw high quality leaks during the month of May (typically inline with HD Digital release dates), we can see how activity spikes with the higher quality version becoming available.
Captain Marvel saw the single highest downloads of any title in a 24 hour period, as a 1080p version of the film became available on torrent sites on May 27. Despite these spikes in activity for Shazam!, Captain Marvel, & Aquaman, the consistent popularity of the Avengers means it holds the top spot. Large amounts of other activity can also be attributed to the Marvel back-catalogue, in anticipation of the latest release.
MUSO, the authority in digital piracy, is tracking and documenting consumption of content across the piracy ecosystem. Contact us to learn more.
The content protection industry has long struggled with proving value of its services.
In short, it is challenging to draw a clear line between content removal and revenue
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.