Can Japan's Next Wave Embrace Its 7.7bn Anime Piracy Audience?

Can Japan's Next Wave Embrace Its 7.7bn Anime Piracy Audience?

To celebrate this year’s country of honour at Mipcom, Japan, MUSO has spotlights the anime piracy industry, revealing for the first time a global audience making 7.7bn visits to unlicensed anime sites.

For this Mipcom exclusive insight report, MUSO examines the uniqueness of anime’s expanding piracy audience, comparing anime demand against total film & TV piracy demand as well as the geographic diversity of this global audience.

As the market attendees gathers on the La Croisette for Mipcom 2016, we also consider some of the specific challenges and solutions Japanese anime studios are currently facing in distributing their content via legal platforms, as well as the role piracy has in helping to develop Japan’s OTT expansion.

We’ve made this report available to you as a free downloadable PDF. Please contact us for the report.

To find out more about MUSO’s suite of piracy solutions, please visit Products.

The content protection industry has long struggled with proving value of its services.
In short, it is challenging to draw a clear line between content removal and revenue
loss prevention.

MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.

To better measure the impact of anti-piracy, MUSO have developed three metrics.

  • Removal impact score
  • Visits disrupted
  • Users displaced

In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?




MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.