TV and film viewing choices across the Middle East and North Africa are changing rapidly, with more adults consuming content online than watching TV in the majority of MENA countries.
Digital piracy remains a major barrier for a region investing heavily in production and distribution, and new OTT players are determined to take the lead from established players like Netflix. But what really is the ongoing scale of piracy demand, and potential commercial damage that could, long-term, be mitigated?
MUSO’s Market Insight Reports platform is releasing the first large-scale piracy analysis of the MENA region, highlighting a huge 5bn visits across 2015. We’ve made elements of the report, with additional insight from our MENA local team analysts, available as a free PDF download, please contact us for a copy.
To find out more about MUSO’s suite of piracy solutions, please visit Products.
WORDS BY CAROLINE CORBETT-THOMPSON
The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
ABOUT MUSO
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.