Strategies for UK Film Co's: Converting Piracy Streaming to Sales

Strategies for UK Film Co's: Converting Piracy Streaming to Sales

How film and television distributors can engage with the UK streaming audience.

Brits love to stream film & TV content. With 2.76 billion visits to illegal film and television streaming sites in 2015 and over half of it happening on desktops (69.83%), it has become a tentpole to how the British audience is accessing illegal content online.

As adaptive as UK film distributors & sales agents are with the booming UK VoD OTT market, this illegal streaming audience cannot be ignored and necessitates engagement.


In this white paper, we investigate the landscape of this localised illegal streaming market and its effect on the UK film & TV creative industry. Furthermore, we look into online solutions specifically catered to the UK film industry on how to engage with this ever-growing streaming audience.

We’ve made this report available to you as a free downloadable PDF. Please contact us for the report.

To find out more about MUSO’s suite of piracy solutions, please visit Products.

The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue loss prevention.

MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.

To better measure the impact of anti-piracy, MUSO have developed three metrics.

  • Removal impact score
  • Visits disrupted
  • Users displaced

In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?




MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.

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