A Clearer Picture of Piracy: 2016 Nordic TV Piracy Case Study

A Clearer Picture of Piracy: 2016 Nordic TV Piracy Case Study

This survey from MUSO reveals how and why Sweden is a television and film piracy hotspot relative to its Nordic neighbours – Denmark, Norway and Finland. With the highest levels of piracy across all types (torrents, streaming, download, private trackers and YouTube rippers), MUSO reports on how Sweden claimed a total of 845m total visits to illegal film and television piracy sites.

This whitepaper explores the reality of tv piracy in Scandinavia, with a focus on illegal streaming sites that pose the biggest threat to the TV and Film anti-piracy landscape. In 2015, 74.50% of Scandinavian audiences illegally watched their content on these sites.

‘A widening bridge: Piracy Demand in Sweden, compared with other Nordic Countries’ provides a wealth of valuable information for anyone working or planning to enter into the film and television industry in Scandinavia, providing a thorough analysis into the Scandinavian piracy network.

We’ve made this report available to you as a free downloadable PDF. Please contact us for the report.


To find out more about MUSO’s suite of piracy solutions, please visit Products.

The content protection industry has long struggled with proving value of its services.
In short, it is challenging to draw a clear line between content removal and revenue
loss prevention.

MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.

To better measure the impact of anti-piracy, MUSO have developed three metrics.

  • Removal impact score
  • Visits disrupted
  • Users displaced

In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?




MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.