Content Demand Insights For The Entertainment Industry

In the highly competitive content environment, understanding which content to buy, produce or invest in at a regional level is more important than ever.  With MUSO Discover users can quickly and easily understand which content is most popular in terms of total volume as well as popularity at internet user level by country, in order to drive the highest levels of customer subscription, engagement and retention.

Traditional audience measurement methods such as box office data and home entertainment measurement are both expensive and are greatly affected by common biases, such as availability, pricing, weather, scheduling and windowing.  Creating comparison title groups is often challenging, due to short monitoring periods of titles for both box office and home entertainment, greatly limiting the number of titles to utilise.

MUSO Discover allows users access to over 730,000 titles globally with daily demand directly measured, ensuring the widest range of appropriate comparison titles to use as a proxy to predict likely success of key themes, sub-genres, actors & directors, reducing the risk of potential loss and supporting marketing with better understanding the key themes that resonate with audiences in different countries.

Extracting the greatest value from your content in this increasingly competitive landscape as well as utilising a data driven approach is essential.  MUSO Discover allows content owners and rights holders use the world’s biggest demand level data set to leverage directly measured demand on their titles.