MUSO's recent webinar offers a unique opportunity to gain a deeper understanding of unlicensed audiences, their behaviours and their impact on the media and entertainment industries.
Understanding Your Consumers Learn about this huge global audience and why understanding their behaviour is so important.
Innovative Data Collection Methods See how unlicensed audience data is collected, tracked and measured.
Audience Understanding and Engagement Understand how unlicensed audience data can significantly enhance content strategy, market research capabilities and investment decisions.
Interactive Q&A See the questions raised by audience peers regarding unlicensed audience data and it's applications.
MUSO Discover measures unlicensed audience demand on over 730,000 titles globally, enabling you to see the true demand for your content that is unrestricted by region or platform. With rapid insights, content and marketing teams can supercharge their content strategies to maximise ROI or discover the next big hits.
MUSO's data is used to:
Understand the value of content for sale or distribution
Discover in-demand titles for acquisition
Discover popularity trends for content commission
Analyse windowing impact strategies
Uncover new audiences
Highlight trends and popularity amongst genres and titles
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