Advanced Content Protection: Reboot Your Anti-Piracy Strategy with

Piracy Intelligence

As digital piracy, content protection teams face increasing challenges in safeguarding their assets. As global piracy trends shift and become more complex, traditional anti-piracy strategies often fall short of providing the actionable insights needed to effectively mitigate risks and justify investment.

With this in mind, MUSO, the global leader in piracy data has launched Piracy Intelligence, an advanced data and analytics product designed to empower media and entertainment organisations with the most comprehensive and actionable global analysis of piracy trends. Piracy Intelligence provides the essential tools for anti-piracy teams to monitor, measure, and maximise the impact of their efforts in combating piracy.

What Is Piracy Intelligence?

Piracy Intelligence is a groundbreaking solution that offers in-depth, actionable insights for enterprise-level content protection teams. The product is built to help anti-piracy leaders understand piracy trends over time, by region, and across various forms of piracy, such as streaming, web downloads and torrents.

This innovative platform is designed to equip anti-piracy professionals with the necessary data to measure the effectiveness of their strategies, track the impact of enforcement actions, and optimise ROI on anti-piracy budgets. By enabling a deeper understanding of piracy behaviours at a global and regional level, Piracy Intelligence allows content protection teams to fine-tune their efforts, making data-driven decisions that deliver measurable results.

Key Use Cases for Piracy Intelligence

Piracy Intelligence is tailored to meet the needs of heads of anti-piracy, heads of content protection, and legal and regulatory divisions. Its versatile capabilities allow content protection leaders to address multiple aspects of their anti-piracy strategies more effectively:

Tracking Global and Regional Piracy Trends

Understanding the geographic hotspots and emerging piracy trends is crucial for content protection teams. Piracy Intelligence delivers granular data on where and how piracy is occurring globally. This allows teams to prioritise their efforts in high-risk regions and apply more focused strategies, driving better enforcement outcomes and improving resource allocation.

Measuring the Impact of Anti-Piracy Campaigns

One of the ongoing challenges in anti-piracy efforts is demonstrating the effectiveness of campaigns. With Piracy Intelligence, teams can access real-time data on piracy volumes and trends, allowing them to measure the direct impact of their anti-piracy actions. This data can be leveraged to showcase the effectiveness of their campaigns to stakeholders, helping justify budgetary spending and ensuring ongoing support.

Enhancing Strategic Decision-Making

By providing a complete view of piracy activity across multiple regions and media types, Piracy Intelligence helps organisations identify the most significant threats to their content and adjust their strategies accordingly. Whether it’s reallocating resources to combat piracy in emerging markets or identifying new threats that may have been previously overlooked, this data enables content protection teams to remain agile and proactive in their approach.

Supporting Legal and Regulatory Efforts

For legal teams and regulatory divisions, Piracy Intelligence offers robust analytics that supports the identification and monitoring of piracy sources. This enables legal departments to build stronger cases for enforcement and regulatory action, backed by credible data. These insights not only help to streamline the litigation process but also bolster compliance and regulatory reporting efforts.

Unlocking the Value of Anti-Piracy Investments

In an era where digital piracy continues to grow in sophistication, having access to timely, accurate, and comprehensive piracy data is more critical than ever. Piracy Intelligence empowers content protection teams to unlock new insights, enhance their strategies, and maximise the return on their anti-piracy investments.

By tracking piracy trends over time, understanding regional nuances, and measuring the effectiveness of their campaigns, anti-piracy leaders can ensure that their strategies are not only effective but also efficient. Piracy Intelligence helps teams justify their budgets, strengthen enforcement actions, and optimise their content protection efforts in an increasingly competitive digital landscape.

Why MUSO?

For over a decade, MUSO has been at the forefront of providing data-driven insights to the world’s largest media and entertainment companies. With a proven track record of empowering rights holders to combat digital piracy, MUSO’s suite of solutions—now including Piracy Intelligence—continues to set the standard in content protection.

By combining cutting-edge technology with deep expertise, MUSO enables its clients to protect their content more effectively and make informed decisions that drive long-term success. Whether tackling piracy across streaming, torrents, or other forms of unlicensed consumption, MUSO’s data-driven approach ensures that anti-piracy teams have the insights they need to stay ahead of the curve.

Taking the next steps in Content Protection

If you are looking to take your content protection strategy to the next level, Piracy Intelligence offers the tools and data to ensure your efforts are both impactful and measurable.

Visit our Piracy Intelligence site for more information, or contact tom.colyer@muso.com to discover how Piracy Intelligence can help your content protection efforts today.