In a world where content is king, streaming platforms have access to vast libraries, viewing metrics and algorithmic insights. But many are still missing a critical piece of the puzzle: understanding what audiences really want to watch, especially when that content isn’t available through official channels or is being streamed on services that users are not paying for.
MUSO’s audience demand data offers that missing perspective. Rather than showing what people click on within a streaming platform, it reveals what people actively seek out when licensing restrictions aren’t in the way. It’s a deeper, more accurate signal of true audience interest, and one that’s increasingly essential in a crowded SVOD market.
Here’s how streaming platforms are using this data to their advantage.
Most acquisition decisions are based on internal viewing trends, market forecasts or gut instinct. But that only tells you what’s working within the platform, creating a feedback loop. It doesn’t show you what people are actively looking for elsewhere.
MUSO’s data captures daily demand across over 192 countries, on over 870,000 titles, highlighting content with strong audience interest. It gives acquisition teams the ability to identify high-intent opportunities, from emerging sub-genres in new regions to under-the-radar titles generating surprising traction.
If a drama series is seeing significant demand in the United States despite having no licensed availability there, that’s valuable intelligence. If a film that underperformed theatrically is building momentum in key international markets, that could be a strategic buy. Identifying which talent drives demand in which market.
This is licensing guided by evidence, not assumption.
Content carousels are often built on internal behaviour patterns – what someone clicked after watching something else. But this creates a closed loop of recommendations that reflect availability, not genuine interest.
MUSO Demand data shows content affinity in its purest form, what audiences gravitate toward when they’re not limited by platform, territory or subscription. It reveals natural connections between titles, genres and formats that exist outside any algorithm.
This deeper understanding helps programming and editorial teams place content more effectively, group titles in ways that reflect real-world audience behaviour, and position new releases alongside the content people are already excited about.
Retention strategies often rely on looking backwards – analysing what subscribers watched last month. But MUSO data is forward-looking. It shows emerging demand patterns before they become mainstream.
Because audiences often seek out content ahead of its official release, MUSO Demand acts as an early signal. It helps platforms spot rising interest in specific titles, themes, sub-genres or formats ahead of time, giving them the chance to programme proactively and engage subscribers with content that’s about to break through.
This foresight can be the difference between reacting to a trend and owning it.
Internal platform data is useful, but it only shows part of the picture. True competitive advantage comes from understanding what people want outside of your ecosystem.
MUSO’s audience demand data provides that wider view. It tracks content engagement in an open environment where licensing isn’t a barrier, revealing intent, desire, and cultural momentum that often goes unseen by traditional metrics.
If you're looking to acquire smarter, program with more precision, and stay ahead of shifting audience behaviour, MUSO can help. Let’s show you what’s coming next.
To find out how streaming platforms are already using MUSO Demand data to increase subscribers and improve retention, contact our team today.