Dive into this insightful conversation as Andy Chatterley, CEO and Founder of MUSO, sits down with Variety’s In The Lab podcast (Episode 3) to explore the rapidly changing landscape of digital piracy and how data drives strategic decision-making.
In this episode, Andy covers critical topics such as:
The evolving piracy ecosystem: How global demand for pirated content is shifting—what’s gaining traction and what’s declining.
Data as a lens to true audience behaviour: Why piracy isn't just a threat but a revealing indicator of intent, uncovering what people truly want—even when they’re not paying.
Strategic value of piracy insights: How MUSO’s data empowers rights-holders to better align content strategy, safeguard IP, and tap into new opportunity spaces.
Find out how unlicensed audience data can inform your content decisions and to see how MUSO unlocks audience insights from unexpected places.