Planning Your Time at Film Markets Better — How MUSO Data Can Give You the Edge at MIPCOM

Film markets like MIPCOM are packed. Hundreds of meetings, screenings, panels, new titles, new faces. It’s easy to feel like your time is stretched in every direction.

The question is: how do you make sure your time is well spent?

This is where smart use of data can make a real difference. It helps you prioritise. It helps you cut through the noise. And it helps you focus your energy where it’s most likely to lead to meaningful results.

Acquisitions Teams Are Already Using Audience Demand Data

Buyers don’t just rely on instinct anymore. They’re looking at what audiences are actually engaging with around the world. And that means more decisions are now being made with data.

They’re using it to:

• Spot early signs of demand for particular genres or themes
• Understand where their market is underserved
• Track which actors, writers or directors are gaining traction in different regions
• Get a clear sense of what the competitive landscape looks like

All of this helps them decide what to license, when, and where.

If you’re a seller, that’s important to know. Because it tells you what your content will be measured against. And it gives you the chance to show up prepared, with the right evidence to support your pitch.

Why Sales Teams Should Be Looking at the Same Data

Understanding what buyers are already seeing helps you frame your content in the right way.

If a buyer is already tracking demand in a certain region, show them how your title is performing there. If they care about talent, highlight the rising performance of your lead actor or director. If the market is flooded with similar content, show how yours is different, and back that up with evidence.

You’re not guessing. You’re making a case that is clear, informed, and grounded in real audience behaviour.

How to Use MUSO Data to Plan Your Market Time

Here’s how to prepare for a busy market like MIPCOM using MUSO’s demand data:

Before the market:

• Run a quick demand snapshot on your slate or similar titles. See where each title is trending globally.
• Prioritise your meetings based on that demand. Focus on territories where interest is already high.
• Build decks and sales materials that include demand insights and territory highlights, all of which are easy to drop into presentations from MUSO’s data dashboard.
• Decide which titles to lead with in each market conversation, based on real engagement data.

During the market:

• Use data to guide your choices about which screenings or sessions to attend.
• Be responsive. If buyers are talking about certain genres or titles, you can check the demand signals to decide how to adapt your focus.
• Tailor your pitch in real time. Bring up relevant insights depending on the buyer and region.

This kind of planning isn’t about being rigid; it’s about being ready. With the right information, you’re not scrambling to figure out what works. You already have a clear idea where your best chances lie.

A Real-World Example

One sales agent had a mid-budget sci-fi title they assumed would land in Western Europe. But the data showed strong demand coming from Eastern Europe and Latin America, especially for titles with similar themes and cast profiles. So they shifted focus. Meetings were booked in those territories. Decks were adjusted. The result? Two deals closed in markets they hadn’t originally considered priorities. The data turned out to be the difference.

Make This Market Count

It’s easy to treat film markets as a numbers game: show up, get through your meetings, hope something sticks.

But the teams that prepare with audience demand insights are playing a different game altogether. They’re not reacting. They’re directing.

If you're heading to MIPCOM, we can help. Get in touch and we’ll show you a snapshot of how your titles are performing globally, where the hidden demand is, and how to use that to plan your time and sharpen your approach.

Let’s make this market your most productive yet.

To find out more about how MUSO Discover Audience Demand data can help you at MIPCOM and other films markets, contact our team today.