Talent Demand in Practice: Insights from The Coven

How Producers and Sales Agents Use Talent Demand to Make Smarter Casting and Acquisition Decisions

Short clips from our recent webinar with Anelle Dehghani, Head of Sales at The Coven, demonstrate how MUSO’s audience behaviour data supports development, packaging, acquisition and distribution.

In today’s competitive market, choosing the right talent can make or break a project.

During our recent webinar, The Coven’s Anelle Dehghani shared how MUSO’s Talent Demand and Demand Forecasting tools guide their decision-making — from casting and acquisition to theatrical planning.

Below, you’ll find a series of short clips (30–60 seconds each) demonstrating how The Coven use MUSO’s data to:

• Confidently approach and secure talent
• Identify rising actors and genre-specific fits
• Improve P&A and release strategies
• Maximise value in packaging and negotiations
  
• Provide accurate box office and performance projections
  

Whether you’re developing, packaging, acquiring, or selling projects, these examples show how audience data can strengthen every stage of your strategy.

Clip 1 — Selecting the Right Talent for New Projects

How The Coven use Talent Demand to identify actors who are active, relevant and reachable.

Clip 2 — Finding New and Rising Talent Across Genres

How Talent Demand surfaces up-and-coming talent and genre-specific fits.

Clip 3 — Predicting Box Office Performance for Indie Releases

How The Coven used MUSO to forecast “Terrifier 3” opening numbers with industry-leading accuracy.

Clip 4 — Talent Demand in Casting, Packaging and Acquisition

How The Coven evaluates actor popularity, global appeal and commercial fit — with examples of Kyle Gallner to Tiffany Haddish.

Clip 5 — Using Forecasts to Expand Theatrical Screens in the UK

How data-driven projections helped grow “Terrifier 3” from 80 to 250 screens in the UK.