The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue
loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and their understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular. In other words, some content removals are more impactful than others, dependent on the scale of audience affected by the absence of the content.
Contact MUSO today to find out more about data driven content protection.