MUSO Discover

See The True Picture Of Audience Demand

Make smarter content decisions, monetise audiences and increase ROI across the content lifecycle.

See the bigger picture

MUSO Discover measures unlicensed audience demand on over 730.000 titles globally, enabling you to see the true demand for your content that is unbiased and unrestricted by region, country or platform.

With the true picture of demand, content creators can design or adjust their strategies to increase ROI or discover the next big titles.

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Discover for the entertainment industry

MUSO Discover is used by film studios, TV networks, VOD platforms and distributors:

  • To increase the value of content for sale or distribution.
  • Discover in-demand titles for acquisition.
  • Discover popularity trends for content commission.
  • Analyse windowing impact strategies.
  • Uncover new audiences.
  • Highlights trends and popularity amongst genres and titles.

Discover for trade and Government bodies

MUSO Discover is use by Government bodies and trade associations to:

  • Increase the value of content for sale or distribution.
  • Discover in-demand titles for acquisition.
  • Discover popularity trends for content commission.
  • Analyse windowing impact strategies.
  • Uncover new audiences.
  • Highlight trends and popularity amongst genres and titles.

MUSO Discover data enables you to

Global demand by title 1
View global audience demand by title
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Compare demand for titles by genre
Compare titles and genres 1
View audience demand by industry, region or country

Client Case Study: Content Acquisition

A regional European broadcaster used MUSO Discover to improve their content acquisition strategies by identifying popular titles that weren’t revealed using traditional audience measurement methods.

Our broadcaster client identified that a particular action film was greatly over-indexing in MUSO’s piracy data for a specific country, even though the title wasn’t deemed successful using traditional audience measurement metrics.

Using true demand data, they were able to negotiate extremely favourable terms to secure the rights to the film and when released on their VOD platform, proved to be one of their most popular titles.

Measure  unlicensed demand for your content at scale

MUSO Discover measures unlicensed audience demand data at scale across the piracy ecosystem, arguably the world’s largest Video On Demand platform.

  • Measuring unlicensed streaming and torrent consumption of >700,000 films and TV titles globally
  • Daily data from over 12.5 billion downloads and more than 74 million streaming pages
  • Available by API or MUSO’s Discover dashboard
  • Enables a comprehensive view of the global piracy ecosystem
  • Provides an unbiased view of demand: all content is available in all territories

MUSO DISCOVER

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Film
TV
TV
Music
Music
Software
Software
Publishing
Publishing

 

Get in touch

 

Contact MUSO today to find out how unlicensed content demand can help you increase the ROI of your content.

 

Find out about MUSO’s range of data products designed to maximise the value of your digital IP..

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