Available by API or MUSO’s Discover Dashboard.
Enables a comprehensive view of the global piracy ecosystem.
Provides an unbiased view of demand, as all content is available in all territories.
Used by film studios, TV companies and networks, VOD Platforms, distributors and sales agents to:
Used by trade and government bodies to:
One of the advantages of piracy data is it gives a view of popularity before a title is available in a specific country or region; piracy knows no geographic boundaries or adheres to any licensing restrictions.
A title that is released exclusively on a platform or with a windowing strategy will still be available globally via piracy sites. MUSO Discover can measure the demand for a specific title in a specific country before legal data is readily available.
A regional European broadcaster has improved their content acquisition strategies by using MUSO Discover data to identify popular titles that are not being revealed by traditional audience measurements.
The broadcaster has made a number of recent acquisitions based on MUSO’s data.
For example, the broadcaster identified a 2019 action film that was significantly over-indexing in MUSO’s piracy data for their country, however the film was not viewed as successful, in their territory, using traditional metrics.
They were able to negotiate extremely favourable terms to secure the rights to the film. When the film was released on their VoD platform it proved to be one of the most popular titles of that month.
Activating MUSO’s data with this money-ball style approach to content acquisition is now a major part of the broadcaster’s strategy and is also influencing their content commissioning.
Piracy data reveals a previously hidden but vast audience and is emerging as a powerful business intelligence tool.
To find out more about how MUSO Discover can add value to your business, contact the MUSO Discover team at firstname.lastname@example.org.