Over the last 10 years, MUSO has built up an unrivalled understanding of fan engagement with unlicensed online content. Tracking billions of visits through a complex world of sites and domains has revealed behaviours that are of value to advertisers.
A fragmented and increasingly expensive to enter media landscape continues to fuel the rise in visits to unlicensed content sites.
MUSO Connect allows advertisers to leverage the strong bonds between fans and content. By creating segments, made available via programmatic advertising channels, MUSO can connect advertisers to highly engaged but difficult to reach audiences, adding huge value to digital marketing campaigns.
Contact MUSO today to find out more about our audience segments
Video on Demand (VoD) is a highly competitive space with multiple VoD platforms vying for the same subscriber.
An international broadcaster, launching their VoD platform into new territories, is currently targeting MUSO Connect audiences to acquire new customers in the most efficient and cost-effective way.
MUSO identified users consuming the broadcaster’s content illegally in their launch regions and modelled a target audience based on behavioural insights associated with those users.
The resulting audience segments consisted of high-intent users that were ready to engage with the broadcaster's message and acquisition strategy.
Ads targeted to the MUSO Connect audience segments are delivering significant reach and outstanding 3x campaign average CTR (click-through-rate) with the CPA (cost-per-acquisition) below the target metric.
The net result is the client is converting motivated pirates into paying subscribers.
It is important to note that MUSO Connect does not provide a mechanism for advertising on piracy sites or alongside any illegally placed content. Audience segments are used for programmatic ad targeting with the customer retaining control of the media buy. All data is GDPR compliant.
MUSO Connect isn't limited to only driving customer acquisition for VoD platforms. Piracy data reveals a wealth of behavioural attributes that can generate exciting and unique audience targeting opportunities across a wide range of scenarios.
Whatever the brief, advertisers and their media agencies will find hidden audiences within MUSO Connect data, opening up innovative targeting opportunities that deliver results.
To find out more about how MUSO Connect can help you achieve outstanding campaign results, contact the MUSO Connect team at firstname.lastname@example.org