Leading the FIGHT Against Digital Piracy:
The Critical Advantage of Partnering with a Proactive Vendor
In the digital age, where content is constantly at risk of being pirated, having a robust, always-on protection strategy is no longer a luxury—it's a necessity.
The Rising Threat of Digital Piracy
While the music and film industries have long battled piracy, the threat has now expanded significantly, affecting all forms of digital media—from videos and software to e-learning materials and User-Generated Content (UGC). Since 2020, digital piracy has surged across sectors, setting new records and creating unprecedented challenges for content creators and distributors.
In 2023 alone, MUSO’s data platform tracked over 229 Billion visits to piracy websites hosting unauthorised digital content across the media and entertainment industry. These figures highlight the urgency for businesses across all digital media sectors to take proactive steps in protecting their intellectual property.
A Complex Issue Requires A Multi-Faceted Solution
At MUSO, we understand that piracy is not a one-dimensional problem. That’s why we believe in a comprehensive, data-driven approach to combating it. Our technology goes beyond merely identifying and removing infringing content; it also provides valuable insights that empower our customers to understand the nature and scope of piracy affecting their digital assets.
We work with companies of all sizes and across various industries, offering customised protection services to meet their specific needs and budgets. For larger enterprises with dedicated anti-piracy teams, we provide detailed piracy intelligence that helps them stay ahead of the curve and make data-driven interventions. For smaller businesses and individual creators, our services offer critical and affordable protection, ensuring that their work remains safe from unauthorised distribution in the quickest possible way.
Tackling the Complexity of Non-Compliant Piracy Websites
One of the most challenging aspects of digital piracy is dealing with non-compliant websites—those that refuse to remove infringing content despite clear evidence. While many sites cooperate when notified, others operate under ideologies that promote free access to all content or exploit legal loopholes to avoid compliance in certain territories.
MUSO’s multi-faceted strategy for addressing these non-compliant sites is highly effective. When direct removal isn’t possible, we take additional steps to reduce the visibility and accessibility of pirated content:
- Search Engine De-Listing: We remove infringing content from search engine results, making it harder for users to find and download illegal copies.
- Work With ISPs: We work with Internet Service Providers to disrupt or block access to non-compliant sites, further protecting your content.
- Social Media Removals: Recognising the role of social media in spreading pirated content, we actively monitor and remove infringing links shared on these platforms.
How MUSO Can Help to Protect Your Digital Assets
The landscape of piracy is fast-moving and ever-changing, but MUSO’s combination of data, automation, and expert intervention ensures that we stay one step ahead. Our proactive identification, verification, and removal of infringing content, alongside our strategic handling of non-compliant sites, have proven to be invaluable for our customers across all digital media sectors.
By partnering with MUSO, you’re not just protecting your digital assets; you’re enhancing their value. Our comprehensive services ensure that your creative and commercial efforts are safeguarded, allowing you to focus on what you do best: innovating and creating.
Get in Touch
If you’re a business, creator, or content distributor serious about protecting your digital assets, MUSO is here to help. Learn more about our services and how we can support you in safeguarding your work from the growing threat of digital piracy.
Visit our content protection site for more information, or contact tom.colyer@muso.com to discover how MUSO can help you protect your content and intellectual property today.