MUSO’s Global Music Piracy Insight Report 2016 Released
Massive shift towards direct web downloads for music, growing by 31% in 2015
- 28% of all visits to piracy sites in 2015 were through mobile devises, up 8% during the year.
- From January 2015 to December 2015, 12 billion visits to websites were to stream pirated content, 44% of this piracy activity was via mobile devices.
- 58 billion visits were to websites which stream pirated film and TV content online, with 28% tracked via mobile streaming piracy.
- 2015 saw a 25% rise in the use of YouTube Ripper sites, used primarily for downloading MP3’s from YouTube music Videos.
- Despite these changes in behaviour, piracy levels remained relatively static throughout the year, with a 5% overall decline.
2015 demonstrated an increasing behavioural shift towards mobile streaming piracy. These figures were drawn through analysis of global traffic from 14,000 of the largest global piracy websites, compromising of over 141 billion visits to these sites.
Following the trends towards mobile streaming piracy, ‘YouTube ripper’ piracy from mobile devices overtook piracy from desktop devices, growing by 46% last year. The usage of these sites has proved to be far larger than previously accounted, making up 17.7% of all visits to piracy sites for music content.
Additional highlights show that many developed countries, such as the UK and the United States, saw a significant decrease in streaming piracy, potentially due to increasing popularity of legal music and video streaming services such as Netflix and Spotify. Yet, streaming piracy levels have remained consistent on a global level, with many countries and regions showing a rise in audience numbers.
For more information on the Global Piracy Insight Report, please click here.
For more insights, inspirations and news, please visit our Magazine.