MUSO names Davide Castorina as France head
Leading content protection and audience connection company MUSO has today announced the appointment of Davide Castorina, as MUSO’s Head of France.
After senior roles at Universal Pictures, 20th Century Fox in sales and marketing Davide brings over a decade of experience to MUSO, with an expansive knowledge of the international dynamics and consumers particular to the French media markets. David will be responsible for launching the company’s innovative range of content protection and audience engagement solutions to the Italian market, and starts by unveiling a number of key new services and country-specific market reports at MUSO’s Mipcom stand in early October.
“I’m thrilled to continue servicing the entertainment industry helping content owners protecting their work thanks to the state of the art tools and services that Muso offers, “ says Davide. “MUSO’s deep market knowledge and constant innovation is key to succeed and sustain growth in Europe”
MUSO’s expansion into these key European markets adopts the same approach which has enabled the UK company to grow rapidly in over six key markets in Europe, the Middle East, the Indian region and North America, with a local, focused approach, leveraging their global insight as world’s largest provider of content protection and audience monetisation services. MUSO works with over 700 companies globally, analysing over 4.5bn pages of content each day.
“Davide’s background working in film & TV gives us a fantastic base,” says MUSO co-CEO Christopher Elkins. “We’re confident Davide can bring a huge level of value and insight to existing clients and partnerships, as well as new clients wishing to take advantage of the MUSO platform.”
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