MUSO debuting Retune to Indie Labels at AIM Music Connected

 

Published April 26, 2016

MUSO, the world’s leading content protection, data-analytics and piracy audience marketing solutions provider, is pleased to introduce Retune at Music Connected.

MUSO will be returning to Music Connected, presented by AIM, on Wednesday the 27th of April at Glaziers Hall in London. MUSO is pleased to introduce and showcase Retune, the world’s first direct-to-fan marketing platform to use piracy distribution channels to reconnect audiences with legal content, to the independent music market during the London-based music conference. MUSO’s Chris Anderson will be presenting Retune during the Digitals Pitch Slot taking place from 10.10 to 10.45 in the main hall.

Retune has been piloted across some of the biggest global album releases over the past 6 months, and the platform is now being made available for the independent sector for the first time.

“Retune is revolutionising the way rights-holders think about piracy,” said Andy Chatterley, MUSO CEO. “Essentially Retune re-directs pro-active fans who are using piracy channels to access content to legal and licensed channels like Spotify or iTunes, or direct to fan pages and reconnects these audiences that are lost to piracy. Combined with MUSO’s strategic anti-piracy system, Retune is changing the face of piracy forever.“

The platform allows rightsholders’ content to be directly marketed to piracy audiences. It is the first of its kind to use piracy networks as a delivery system for original content. Retune creates a clear direction for audiences that have been lost to piracy to reconnect with legal channels, opening up new opportunities for record labels wishing to reach a bigger and highly engaged audience.

For independent music labels, Retune is a highly-complementary direct-to-fan tool, offering endless opportunities to promote compelling, original and high-quality content, concert tickets and genuine fan interaction. Retune continues that relationship with the audience, providing ongoing remarketing opportunities for future promotions, and maximizing future online ad spend.

 


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