The world’s leading anti-piracy company MUSO have announced they have strengthened their management team with the acquisition of the experienced music industry professional Dan Moore.
Moore joins the company from Direct-to Fan specialists, Sunshine HQ, where he worked on digital projects for Moshi Moshi, Wichita, Xtra Mile Recordings and My Bloody Valentine. He also has direct artist management experience with the likes of The Magic Numbers and The Heavy.
His time in the music industry began in A&R for Warner Music UK before moving to leading U.S. Performing Rights organisation, ASCAP.
His knowledge of copyright protection and the evolving digital landscape makes him a perfect addition to the team at MUSO, a company that leads the fight against online piracy with its innovative techniques.
Dan Moore is delighted with his new role, and had this to say about the company he is joining.
“Having worked with many labels and artists I have witnessed first hand how revenues have been affected by online piracy. Piracy sites are making millions in revenues which artists and musicians are missing out on. MUSO’s ability to track and remove illegal content has a positive impact on sales, something every rights holder should be supporting.”
CO-Founder and Director of Music Andy Chatterley says.
‘MUSO has been built and is run by people who understand the problems that the creative industries face with piracy. In Dan we have a Music industry professional who has experienced the effects of piracy first hand and can benefit our current and new Music clients and we are delighted to welcome him to our expanding team at MUSO.’
To find out more about MUSO’s suite of piracy solutions, please visit Products.
The content protection industry has long struggled with proving value of its services. In short, it is challenging to draw a clear line between content removal and revenue loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
ABOUT MUSO
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.