MUSO, the authority on digital piracy, and EUIPO, acting through the European Observatory on Infringements of Intellectual Property Rights, have embarked on a project to assess the economic impact of digital infringement across the European Union, with MUSO providing the key underlying data for the EUIPO study.
A key part of MUSO’s new Discover platform is a comprehensive syndicated dataset measuring daily visits to over 50,000 piracy-focused websites and billions of pages of piracy content, highlighting the extent of the piracy audience size for the TV, film and music sectors. Data will be provided to the EUIPO to enable estimates of the economic cost of these activities to be derived, as a continuance of its analysis on the impacts arising from the counterfeiting of physical goods.
“Most studies to date on digital piracy impact have taken a qualitative, sample-based approach,” says MUSO Chief Strategy Officer Christopher Elkins.
“We’re excited to be working with EUIPO in taking a quantitative approach, providing the broadest possible data set covering audience visits to all types of delivery platforms (downloads & streaming) from within the 28 EU regions, with a combined aim of helping IP owners have a better understanding of the economic impact from piracy through reliable data.”
The content protection industry has long struggled with proving value of its services.
In short, it is challenging to draw a clear line between content removal and revenue
loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
ABOUT MUSO
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.