- Streaming holds its ground as the most popular way audiences are choosing to access their illegal content.
- Audiences are choosing less and less to torrent, with it witnessing the sharpest drop in usage across all piracy delivery methods.
- From January 2016 to December 2016, 77.7bn visits to piracy streaming websites were recorded, 34.0% of this piracy activity was via mobile devices.
- Despite these changes in behaviour, piracy levels remained relatively static throughout the year, with a 5.2% overall decline in visits to piracy websites from the first to last 6 months of the year.
2016 witnessed a sharp downturn in torrent usage, while streaming still remains the most popular piracy method. These figures were drawn from analysis of traffic to over 23,000 of the largest global piracy websites, comprising of over 191 billion visits in total.
As audiences become more connected with mobile devices, there has been a steady increase in mobile streaming piracy and conversely a decrease in desktop streaming. Among the countries with the highest number of visits to illegal streaming sites, the USA, Brazil and the United Kingdom all feature in the top 10.
Where does your country sit in our global rank?
MUSO has recently released a free sample of our Global Piracy Insights Report, where we have tracked global and country-level piracy, providing exclusive insight on audience behaviours surrounding the piracy market.
MUSO’s Global Piracy Market Insights Reports are published for music, publishing, software and film & TV markets, and contain specific country-level insight reports, which are firmly established as the industry standard in global piracy audience trends.
To find out more about MUSO’s suite of piracy solutions, please visit Products.
The content protection industry has long struggled with proving value of its services.In short, it is challenging to draw a clear line between content removal and revenue loss prevention.
MUSO's approach to content protection is grounded in the company’s industry leading database of piracy sites, and our understanding of the audiences that visit them. It is underpinned by the fact that not all illegally hosted content is equally popular meaning some content removals are more impactful than others.
To better measure the impact of anti-piracy, MUSO have developed three metrics.
- Removal impact score
- Visits disrupted
- Users displaced
In our white paper: Measuring ROI in Content Protection, we reveal how these three metrics can answer the question: How valuable is anti-piracy?
ABOUT MUSO
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.