In today's digital landscape, the film industry faces significant challenges from illegal downloading and streaming. Piracy not only affects revenue but also compromises the creative integrity of the work.
The illegal distribution of film and TV has been increasing year on year. In 2023 MUSO measured 229.4 billion visits to piracy websites. This is a 6.7% increase when compared to 2022 when MUSO measured 215 billion visits. TV piracy increased 4.2% and film piracy increased 6.5% between 2022 and 2023.
The reasons for this are myriad. The ease of distribution, increased bandwidth and the growth of high quality illegal streaming vs. file downloading are some of the technological drivers. In addition the fragmentation of streaming offerings, content exclusivity, price rises and the restricted regional availability of content are societal drivers.
Given this environment, it's crucial for filmmakers and content owners to adopt comprehensive strategies to protect their films.
Below are some of the ways in which TV and film companies can take preventative measures:
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Real-Time Content Monitoring
Real-time content monitoring is a proactive approach to identifying unauthorised copies of your film across the internet. By continuously scanning websites, social media platforms, and torrent sites, this method allows for the quick detection of illegal streams and downloads. Once identified, steps can be taken to have the infringing content removed.
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Takedown Procedures
Implementing efficient takedown procedures is crucial for promptly addressing instances of piracy. When unauthorised content is detected, swift action is necessary to remove it. Working with legal teams and using automated takedown tools can streamline this process, minimising the availability of pirated content.
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Piracy Analytics
Understanding the patterns and trends in piracy affecting your films can provide valuable insights. Piracy analytics tools help track where and how your content is being pirated. This data can inform your anti-piracy strategy, allowing you to target specific areas and methods of unauthorised distribution more effectively.
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Legal Enforcement
Legal enforcement is a necessary step in combating persistent piracy. By pursuing legal action against offenders, you can set a precedent that deters future piracy attempts. This may involve issuing cease-and-desist letters, filing lawsuits, or working with law enforcement agencies to take down significant piracy operations.
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Collaboration with ISPs
Third party intermediaries such as Internet Service Providers (ISPs) play a pivotal role in the fight against online piracy. By collaborating with ISPs, you can help block access to known piracy websites and disrupt the distribution of illegal content. This cooperative approach can significantly reduce the availability of pirated films online.
SUmmary
Protecting your film content from illegal downloading and streaming requires a multifaceted approach. By combining real-time monitoring, efficient takedown procedures, piracy analytics, legal enforcement, and collaboration with ISPs, you can significantly reduce the risk of piracy. These strategies not only protect your revenue but also ensure that your creative work is experienced as intended by your audience.
For more information on how to safeguard your film content, consider exploring resources and best practices in the industry. Continuous vigilance and adaptation to new piracy tactics are essential in maintaining the integrity and profitability of your films.
Want to learn more about how MUSO can help with your content protection teams and piracy needs? Contact us today!
Or find out more about piracy in the film industry.