Acquire Smarter with Discover Demand

Discover Demand provides unmatched visibility into audience preferences, enabling precise and
profitable content acquisitions.
Make Smarter Film & TV Acquisition Decisions

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Discover Demand is a powerful dashboard that tracks audience demand for over 850,000 film and TV titles across virtually every country, using a consistent and reliable methodology. Make informed, strategic decisions to acquire titles that resonate with your audience and strengthen your content library.

  • Comprehensive data across all genres, subgenres, and regions.
  • Demand insights updated daily, showing where and how your titles are performing.
  • Identify ideal acquisition targets and evaluate content fit using audience affinity and talent benchmarking.

"Knowing where and how your audience engages with content is the key to staying ahead in a fiercely competitive landscape."

Data Highlights for Acquisition Decisions

  • Evaluate global and regional demand to strategically prioritize and invest in content that aligns closely with audience interests, ensuring high performance.
  • Analyze detailed audience crossover and title affinity data to identify titles that complement and enhance your existing catalogue, maximizing viewer retention and engagement.
  • Leverage talent popularity benchmarking to anticipate content performance, guide targeted marketing strategies, and optimize casting and promotional efforts.

The Data Advantage for Content Acquisition

Data-Driven Decisions: Make informed acquisitions
that maximize viewer engagement and content
performance.

Global Insights: Comprehensive demand tracking
across every key market and content type.

Strategic Alignment: Leverage historical and real-time
data to align acquisitions with evolving audience tastes
and preferences.

Proven Results: Trusted by leading studios, platforms,
and broadcasters globally to refine content strategies.

Take the Next Steps in Audience Demand Measurement 

Contact us today to speak to one of our experts.

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