Case Study: Empowering Vibrant Television with Audience Intelligence
Client: Vibrant Television
Key Contact: Mob Dar, CEO
Service Used: MUSO Discover Demand
The Challenge
Vibrant Television was seeking a data-driven approach to better demonstrate regional audience demand and to secure commissioning with a UK broadcaster. The team wanted insight beyond traditional industry assumptions to uncover what audiences were genuinely looking to watch in order to build a stronger case for their content to be commissioned.
The Solution
Vibrant Television asked MUSO to create a Discover Demand Report to support their latest script being commissioned. With access to demand heatmaps, demand analytics, and title-level performance breakdowns, Mob and the team were able to:
- Showcase regional demand for the script and concept using audience data
- Validate genre assumptions through real-world viewer interest
- Identify comedy subgenres with the highest potential return on investment
- Use objective data to challenge and refine the broadcaster’s internal assumptions
- Fine-tune casting choices based on audience insight
The Impact
MUSO Discover became a trusted part of Vibrant’s development and pitching process. As Mob explained during our joint webinar:
“MUSO helps validate or challenge what we think we know about our audiences. That’s incredibly valuable, particularly in development where every decision counts.”
Armed with actionable insight from MUSO, Vibrant Television have been able to pitch their show to be greenlit, by being able to align their creative instincts with measurable demand.
Key Benefits
- Real-time intelligence across demand trends
- Region-specific audience behaviour
- Strategic alignment of development and commissioning
- A competitive edge in pitching projects with audience proof
MUSO’s audience demand data played a crucial role in helping us build a compelling case for our show. It allowed us to demonstrate clear interest and unmet demand in the market - giving commissioners the confidence that there was already an audience waiting. It was the insight we needed to push the project over the line.
Discover Demand
Find out more about MUSO's Discover Demand dashboard